When comparing Kylie Cosmetics and Rare Beauty by Selena Gomez, it’s important to consider their offerings and individual strengths. Selena Gomez launched Rare Beauty in 2020, emphasizing her advocacy for mental health and creating a brand that aligns with her values. On the other hand, Kylie Jenner started Kylie Cosmetics in 2015, gaining significant success over the years. Let’s delve into the comparison of these two brands.

Both Kylie Cosmetics and Rare Beauty offer a range of similar products, including lipsticks, highlighters, eyebrow pencils, bronzers, and more. However, there are a few distinctions worth noting. Rare Beauty stands out by offering foundation as part of its makeup lineup, whereas Kylie Cosmetics has yet to introduce foundation into their product range.

Rare Beauty’s Lip Souffle Matte Cream Lipstick is priced at $20, available in twelve vibrant colors. The product is described as a weightless air-whipped lip cream that provides rich color and nourishing hydration, resulting in a soft velvety matte finish. On the other hand, Kylie Cosmetics offers lip kits, regular lipsticks, glosses, and lip liners. While a lip kit from Kylie Cosmetics costs $29, a single lipstick without the matching liner is priced at $17, making it a more affordable option compared to Rare Beauty.

In the highlighter category, Rare Beauty offers the Positive Light Liquid Luminizer Highlight for $22. The product is available in eight shades, reflecting Selena Gomez’s uplifting approach. Kylie Cosmetics presents their highlighters as “Kylighters” and offers nine single color highlighters, as well as highlighter palettes and bundles. The bundle of six highlighters can be purchased for $110.

When it comes to face and skin products, Rare Beauty takes the lead with their Liquid Touch Weightless Foundation, priced at $29. The foundation boasts concentrated pigments that provide buildable medium-to-full coverage with a natural finish. With a wide array of shades available, Rare Beauty caters to diverse skin tones. Kylie Cosmetics, while lacking in foundation options, offers bronzer, concealer, blush, loose setting powder, perfecting powder, and setting spray. Additionally, Kylie Jenner’s separate skincare line, Kylie Skin, provides facial cleansers, scrubs, makeup removers, and more.

In terms of eyeliner and eyebrow products, Rare Beauty offers the Brow Harmony Pencil & Gel for $22 and the Perfect Strokes Matte Liquid Liner for $19. These products are designed to help achieve flawless eyebrows and precise eyeliner application. On the other hand, Kylie Cosmetics markets their eyeliner and eyebrow pencils as “Kyliners,” leveraging Kylie Jenner’s name in the product branding. The Kybrow kit, priced at $45, includes four items, including a sharpener.


Determining which brand is better depends on individual preferences and experiences. Both Rare Beauty and Kylie Cosmetics offer impressive products, and customers may want to try out each brand to make an informed decision. Selena Gomez and Kylie Jenner’s immense popularity adds to the appeal of their respective brands, driving support from their dedicated fan bases.

Frequently Asked Questions (FAQ):

Q: How long has Rare Beauty by Selena Gomez been in the market?

A: Rare Beauty was officially launched on September 3, 2020. It is relatively new but has gained popularity since its inception.

Q: When did Kylie Cosmetics start selling its products?

A: Kylie Cosmetics began selling its first products on November 30, 2015. It has been in the market for a longer duration compared to Rare Beauty.

Q: Does Kylie Cosmetics offer foundation?

A: As of the information available, Kylie Cosmetics does not currently offer foundation in its product range. However, they do have other face and skin products like bronzer, concealer, blush, loose setting powder, perfecting powder, and setting spray.

Q: How many shades does Rare Beauty’s Liquid Touch Weightless Foundation come in?

A: Rare Beauty’s Liquid Touch Weightless Foundation is available in a wide array of colors. The brand offers multiple shades to cater to diverse skin tones.

Q: Are there any differences in pricing between Rare Beauty and Kylie Cosmetics?

A: Pricing varies between the two brands, and it depends on the specific products. Rare Beauty’s lipstick is priced at $20, while Kylie Cosmetics offers lipsticks starting at $17. Rare Beauty’s foundation is priced at $29, and Kylie Cosmetics does not currently offer foundation. It’s recommended to check the brands’ official websites for the most up-to-date pricing information.

Q: Can I purchase Rare Beauty and Kylie Cosmetics products online?

A: Yes, both Rare Beauty and Kylie Cosmetics have official websites where you can purchase their products. Additionally, they may be available through authorized retailers and beauty stores.

Q: Does Rare Beauty or Kylie Cosmetics offer international shipping?

A: Both brands offer international shipping, although specific availability and shipping destinations may vary. It’s advisable to check their respective websites or contact customer support for detailed information on international shipping options.

Q: Are Rare Beauty and Kylie Cosmetics cruelty-free?

A: Yes, both Rare Beauty and Kylie Cosmetics claim to be cruelty-free. They do not test their products on animals. However, it’s always a good idea to verify the most up-to-date information from the brands directly or look for recognized cruelty-free certifications.