In the world of cosmetics, two prominent names stand out: Bobbi Brown and Jones Road Beauty. Bobbi Brown, the renowned makeup mogul, established her eponymous brand, which she later sold to Estee Lauder. However, after a non-compete clause expired, she ventured into the makeup world once again, introducing Jones Road Beauty. This review aims to delve into the similarities and differences between the two brands while providing an honest assessment of some of Jones Road Beauty’s notable products.

The Philosophy Behind Jones Road Beauty:

Jones Road Beauty embodies Bobbi Brown’s philosophy of embracing a minimalistic and “less is more” approach to beauty. The brand offers a range of versatile products that cater to the contemporary consumer. In addition to makeup, Jones Road Beauty has also expanded into skincare, presenting a comprehensive lineup of face creams, eye creams, cleansing sticks, oil sticks, and even a hair balm.

The Creation of Jones Road Beauty:

Apart from financial motivations, Bobbi Brown’s decision to establish Jones Road Beauty can be attributed to her desire for a brand that was entirely her own. After selling her initial makeup line, she patiently waited for two decades before launching a new venture.

Controversies Surrounding Jones Road Beauty:

Jones Road Beauty faced criticism due to a TikTok controversy that involved encouraging customers to post reviews, both positive and negative, in exchange for payment. This practice raised questions about the authenticity of some influencers’ negative reviews, including those by popular beauty creators such as Meredith Duxbury and Mikayla Nogueira.

Clean Beauty Considerations:

When it comes to clean beauty, Jones Road Beauty falls relatively low on the spectrum in terms of ingredient cleanliness. The brand incorporates controversial synthetics and artificial colorants, which may not align with everyone’s definition of clean beauty.

Product Reviews: Jones Road Beauty Miracle Balm

Jones Road Beauty’s Miracle Balm, akin to rms Living Luminizer, offers a natural “lit from within” highlighter effect. However, the balm’s texture leans more towards a skincare product rather than a true highlighter. While it lacks a greasy or oily feel, its utility may be limited for those who already rely on moisturizers for hydration and prefer dedicated highlighter products.

A closer look at the Miracle Balm’s ingredients reveals a formulation comprising castor seed oil, beeswax, mica, and a mix of colorants. The balm carries a distinctive herbal scent due to the inclusion of essential oils. However, it’s worth noting that the balm’s extensive list of ingredients includes synthetic elements and colorants, which might not resonate with individuals seeking purely clean beauty options.

Product Reviews: Jones Road Beauty What The Foundation

Jones Road Beauty’s What The Foundation is marketed as a tinted moisture balm that merges the qualities of a traditional foundation with a lightweight coverage formula. With a dewy finish that leans towards satin, this foundation is particularly suitable for individuals with dry skin. However, the pot packaging might pose sanitary concerns when repeatedly using fingers to apply the product. While the formula offers moisturizing properties and a somewhat thick consistency, some users found the lightest shade, Porcelain, to be less than an ideal match for their skin tone.

Examining the ingredient list of What The Foundation reveals components such as jojoba seed oil, sunflower seed wax, sodium hyaluronate, and various other compounds. However, the $44 price tag might appear steep for a foundation with relatively average ingredients. Comparable products exist at lower price points, and some consumers might prefer better-formulated options in a similar price range.

Personal preferences play a significant role in determining one’s perception of clean beauty and the value of specific products. While it is evident that Jones Road Beauty has its unique approach and appeal, there are mixed opinions regarding the brand’s adherence to clean beauty standards. Some may consider Jones Road Beauty as a clean beauty brand, while others may question the inclusion of certain synthetic ingredients and colorants.

In terms of pricing, some users may find the cost of Jones Road Beauty’s Miracle Balm and What The Foundation to be on the higher side, especially considering the availability of comparable products with more affordable price tags. Additionally, the effectiveness and versatility of these products may vary among individuals, with some finding limited use or being underwhelmed by their performance.

Frequently asked questions (FAQs)

What sets Jones Road Beauty apart from Bobbi Brown’s original makeup line?

Jones Road Beauty represents Bobbi Brown’s second venture into the makeup industry and embodies a contemporary approach with versatile products. Unlike her original brand, which was sold to Estee Lauder, Jones Road Beauty is built on a “less is more” philosophy, offering a trim range of products that embrace minimalism.

Why did Bobbi Brown create Jones Road Beauty?

Bobbi Brown created Jones Road Beauty as a means to have a brand that was entirely her own once again. After selling her initial makeup line, she had to wait for a non-compete clause to expire before launching her new venture.

What was the TikTok controversy surrounding Jones Road Beauty?

Jones Road Beauty faced backlash when it was discovered that the brand encouraged customers to post reviews, including negative ones, on TikTok in exchange for payment. Some influencers, including Meredith Duxbury and Mikayla Nogueira, went viral for posting negative reviews of Jones Road Beauty’s What The Foundation. The authenticity of these reviews, whether they were genuine or paid for, remains unclear.

Is Jones Road Beauty considered a clean beauty brand?

Jones Road Beauty’s stance on clean beauty is subjective and can vary from person to person. While the brand may not meet the criteria for some individuals seeking strictly clean beauty products due to the inclusion of controversial synthetics and artificial colorants, others may consider it clean based on their own preferences.

How do the prices of Jones Road Beauty products compare to similar options?

Some consumers may find the prices of Jones Road Beauty products, such as the Miracle Balm and What The Foundation, to be on the higher end. They might perceive other products on the market with similar quality or better formulations available at lower price points.


The comparison between Bobbi Brown and Jones Road Beauty reveals both similarities and differences. While Jones Road Beauty embodies Bobbi Brown’s beauty philosophy of a minimalistic approach, it may not fully align with everyone’s definition of clean beauty due to the presence of certain synthetic ingredients. The products’ performance, packaging, and price point may also influence individual preferences. As with any beauty brand, it is important for consumers to consider their own values, preferences, and desired outcomes when choosing cosmetics.