Spotting fake skincare products can be challenging, especially when it comes to popular brands like The Ordinary. Counterfeit versions of The Ordinary products have flooded the market due to their high demand and affordable prices. To avoid purchasing fake products, it is essential to know how to identify genuine ones. In this article, we will discuss the reasons behind The Ordinary’s affordability, the prevalence of counterfeit products, and provide a checklist to help you distinguish between authentic and fake items.

Why The Ordinary is Affordable:

The Ordinary has revolutionized the skincare industry by emphasizing affordability and ingredient transparency. Unlike other brands that charge exorbitant prices for similar ingredients, The Ordinary focuses on creating effective products without unnecessary fillers, extravagant packaging, or expensive marketing campaigns. By eliminating these costs, The Ordinary can provide quality skincare at a fraction of the price, making it accessible to a wider range of consumers.

The Rise of Fake The Ordinary Products:

The popularity and success of The Ordinary have made it an attractive target for counterfeiters. Counterfeiters take advantage of the brand’s strong reputation and the difficulty in meeting the high demand for genuine products. Selling fake The Ordinary items allows them to exploit the market, as the products practically sell themselves. Counterfeiters can easily import imitation products without going through regulatory checks, avoiding taxes and licensing fees. The global demand for The Ordinary further fuels the production of fake products, with some sellers brazenly passing them off as authentic.

Spotting Fake The Ordinary Products:

Differentiating between genuine and counterfeit The Ordinary products can be challenging, especially without a side-by-side comparison. However, there are certain signs to look out for:

Packaging: Pay attention to details like font weight, letter spacing, and the layout on the sticker label. Although The Ordinary occasionally updates their packaging, noticeable differences in these elements might indicate a fake product. Additionally, some fake products may have Korean words on the packaging.

Barcode and Batch Stamp: Counterfeiters can easily replicate barcodes and batch codes, so these alone are not foolproof indicators. However, if the batch stamp is on the label instead of the bottle, it is likely a fake. You can verify batch codes on websites like, although they can still be duplicated.

Tube Color: In some cases, fake products may have slight variations in color compared to the authentic ones. For example, the tubes of Azelaic Acid Suspension 10% may differ in hue.

Product Consistency and Smell: Genuine products usually have specific characteristics. For example, the AHA 30% + BHA 2% Peeling Solution should have a slightly darker color than blood and a distinct chemical smell. Niacinamide 10% + Zinc 1% should be slightly cloudy and viscous, not clear and runny. If the product’s consistency or smell seems off, it could be a fake.

Seller Reputation and Price: Purchase from authorized resellers whenever possible to ensure authenticity. Check reviews and the range of products offered by the seller. Unscrupulous sellers may claim their products are genuine when they are not. While price can be a consideration, competitors rarely undercut The Ordinary’s already affordable prices, so a significantly lower price may be a red flag.

FAQs About Identifying Fake The Ordinary Products:

Are there specific products that are commonly counterfeited?

Yes, some products are more commonly counterfeited, such as the AHA 30% + BHA 2% Peeling Solution and Niacinamide 10% + Zinc 1%. These products have distinctive characteristics, and fake versions may exhibit variations in color, texture, or scent.

Why are there so many fake The Ordinary products?

The popularity and high demand for The Ordinary products, combined with their affordable pricing, make them attractive targets for counterfeiters. Counterfeiters find it easier to replicate inexpensive products that sell well without attracting much attention from authorities.

Where can I buy authentic The Ordinary products?

To ensure you are purchasing authentic products, it is recommended to buy directly from authorized retailers. The Ordinary has a list of authorized resellers on their official website. Buying from these reputable sources reduces the risk of purchasing counterfeit items.

What should I do if I suspect I have purchased a fake The Ordinary product?

If you suspect you have purchased a fake product, it’s essential to contact the seller and express your concerns. Provide any evidence you have, such as photos or comparisons with an authentic product. If the seller is uncooperative or unresponsive, you may need to escalate the issue by reporting it to the appropriate consumer protection agencies.

Can I rely on third-party websites like Amazon or eBay to buy authentic The Ordinary products?

While some third-party websites may have legitimate sellers offering authentic products, there is also a higher risk of encountering counterfeit items. It’s crucial to research the seller’s reputation, read customer reviews, and verify their authorization as a reseller before making a purchase.

What steps can I take to ensure I’m buying genuine The Ordinary products online?

Check the seller’s reputation and reviews, especially regarding their authenticity. Look for clear product images and descriptions. Verify if the seller is an authorized reseller through The Ordinary’s official website. If in doubt, contact the seller directly and ask questions about the product’s authenticity.

Are there any specific online platforms known for selling authentic The Ordinary products?

The Ordinary has authorized retailers and websites listed on their official website. These authorized platforms are more likely to sell genuine products. It’s advisable to prioritize purchasing from these trusted sources to minimize the risk of buying counterfeits.

What are the potential risks of using fake skincare products?

Fake skincare products can pose various risks to your skin and overall health. They may contain harmful ingredients, inadequate concentrations of active substances, or even contaminants. Using such products can lead to skin irritation, allergic reactions, or other adverse effects. It’s crucial to prioritize your safety by using authentic, reputable skincare products.

Are there any legal consequences for selling or distributing counterfeit The Ordinary products?

Selling or distributing counterfeit products is illegal in many jurisdictions. Counterfeiters can face legal consequences, including fines and even imprisonment. However, enforcement may vary, and it can be challenging to identify and prosecute all those involved in the counterfeit trade. It’s essential to report suspected counterfeit products to the appropriate authorities to help protect consumers and combat counterfeiting.


The Ordinary’s commitment to affordability and ingredient transparency has revolutionized the skincare industry. However, the brand’s popularity has also led to a surge in counterfeit products. By being vigilant and following the checklist provided, you can increase your chances of purchasing genuine The Ordinary products. Whenever possible, buy from authorized resellers to ensure peace of mind and avoid the headaches associated with counterfeit skincare. Remember, The Ordinary’s focus on skincare science and effective ingredients makes it a brand for those willing to beauty.