Makeup primers play a crucial role in creating a flawless and long-lasting makeup look. They provide a smooth base for foundation and help it adhere to the skin better. Two popular primers from e.l.f. Cosmetics that have gained attention on social media are the e.l.f. Cosmetics Power Grip Primer and the e.l.f. Cosmetics Putty Primers.

The e.l.f. Cosmetics Power Grip Primer is a gel-based primer designed to grip onto makeup and ensure it stays in place throughout the day. It addresses common issues like foundation smearing, caking, or smudging. The formula creates a soft-focus effect, which means it helps to smooth the skin and provides a dewy glow. Additionally, this primer contains hyaluronic acid, which helps to hydrate and plump up the skin, making it suitable for those with dry skin. To use the Power Grip Primer, you simply apply and blend it with your fingertips, allowing it to set for at least 30 seconds before moving on to your makeup application.

The e.l.f. Cosmetics Putty Primers come in four different versions: Luminous Putty Primer, Poreless Putty Primer, Acne-Fighting Putty Primer, and Matte Putty Primer. Unlike the Power Grip Primer, these primers have a creamier, putty-like consistency. Each variant is tailored to address specific skin concerns and provide different finishes. The Luminous Putty Primer imparts a radiant glow to the skin, while the Poreless Putty Primer focuses on blurring the appearance of pores. The Matte Putty Primer works to mattify the skin and control excess oil, while the Acne-Fighting Putty Primer provides a natural finish and helps prevent future blemishes due to the inclusion of salicylic acid.


How do I choose the right primer for my skin type?

Consider your skin concerns and desired finish. If you have dry skin, the Power Grip Primer or the Luminous Putty Primer with hydrating properties may be a good choice. For oily skin, the Matte Putty Primer can help control shine. The Poreless Putty Primer is ideal for those with visible pores, while the Acne-Fighting Putty Primer is suitable for acne-prone skin.

Can I use e.l.f. Cosmetics primers with other brands of makeup?

Absolutely! e.l.f. Cosmetics primers can be used with any brand of makeup. They create a smooth base for foundation and help improve the longevity of your makeup.

How long does the e.l.f. Cosmetics Power Grip Primer hold makeup in place?

The Power Grip Primer is designed to enhance the longevity of your makeup. While individual results may vary, many users report that it helps keep their makeup intact for several hours.

Do e.l.f. Cosmetics primers work well with sensitive skin?

e.l.f. Cosmetics primers are generally formulated to be gentle on the skin. However, since individual sensitivities can vary, it’s recommended to do a patch test before applying the primer to your entire face, especially if you have sensitive skin.

Can e.l.f. Cosmetics primers be used alone without foundation?

Yes, you can use e.l.f. Cosmetics primers alone for a more natural and perfected look. They can help blur imperfections, smooth the skin’s texture, and provide a subtle glow, depending on the specific primer you choose.

How much product should I use for each application?

Start with a small amount, such as a pea-sized drop, and gradually build up if needed. You can always add more primer if necessary, but using too much can lead to a heavy or cakey finish.

Are e.l.f. Cosmetics primers cruelty-free and vegan?

Yes, e.l.f. Cosmetics is known for its commitment to being cruelty-free and offers many vegan products. However, it’s recommended to check the specific product’s label or e.l.f. Cosmetics’ official website for the most up-to-date information.


When choosing between the e.l.f. Cosmetics Power Grip Primer and the e.l.f. Cosmetics Putty Primers, consider your specific needs and desired finish. If you want a primer that grips onto makeup and offers hydration, the Power Grip Primer may be a suitable option. However, if you have specific skin concerns such as enlarged pores or acne-prone skin, the Putty Primers offer targeted solutions with their different variations. Ultimately, both primers are affordable and have gained popularity for their effectiveness, so it’s worth trying them out to find the one that works best for you.