Most products on the market contain toxic ingredients. However, Crunchi and Beautycounter are two brands that offer clean and toxin-free makeup options. Despite their similar price ranges and marketing strategies, it’s important to examine the facts and insights to make an informed decision about these non-toxic makeup brands.

Pricing and Key Ingredients:

Crunchi’s foundation is priced at $50, while Beautycounter offers a range of products starting from $20-$25, with their foundation priced at $45.

Crunchi’s key ingredients include mushroom extract, rose hip, glycerin, jojoba oil, sunflower seed, and aloe. On the other hand, Beautycounter incorporates ingredients such as algae extract, Aloe Vera, Chamomile, and Davana plant.

Crunchi Facts:

Crunchi prides itself on using safe, certified-organic, and EcoCert ingredients. While they do include some synthetic ingredients for efficacy and shelf-life, they are transparent about their choices. Their products are primarily packaged in glass or paperboard, and they use phthalate and BPA-free plastics when necessary. Crunchi products are vegan, gluten-free, cruelty-free, and non-GMO.

Beautycounter Basics:

Beautycounter aims to provide safe and clean products while avoiding nearly two thousand potentially harmful ingredients, exceeding regulatory standards. They also prioritize responsible and sustainable sourcing and are committed to using packaging that is recycled, recyclable, refillable, reused, or compostable. Beautycounter has been recognized for their product performance and openly shares their future plans for even cleaner formulations.

Ingredients and Product Range:

Both Crunchi and Beautycounter maintain comprehensive lists of banned ingredients. Parabens, coal tar, and formaldehyde are among the ingredients excluded by both brands. Instead, they utilize ingredients like aloe barbadensis leaf juice, caprylyl glycol, and stearyl alcohol.

Crunchi primarily focuses on makeup and facial care products, while also offering clean and toxin-free soaps. They offer a thick and medium to full coverage foundation that is vegan and free from genetically modified ingredients.

Beautycounter boasts a wide range of over 150 items, including makeup, skincare products, shampoos, and deodorants. They provide detailed information about each ingredient’s purpose and source. Notable products include their Beautycounter + All Bright Serum, which utilizes a vitamin C blend to even out skin tone and provide a radiant finish.

Customer Thoughts:

Due to the advocate schemes employed by both brands, customer reviews for Crunchi are somewhat limited. However, Beautycounter’s advocate program has gained significant popularity, with consultants acting as educators. Reviews from customers can provide valuable insights into how the makeup performs on different skin types and whether the price justifies the quality of ingredients.

Advocate Schemes:

Both Crunchi and Beautycounter have successful advocate programs, offering discounts and commission structures. Crunchi offers advocates up to 40% commission on product sales, while Beautycounter views their advocates as educators. Beautycounter’s income disclosure statement reveals that the average consultant earns $444 in their first six months, though not all advocates earn income due to lack of sales.

Frequently Asked Questions (FAQs):

Q1: Are Crunchi and Beautycounter products truly non-toxic?

A: Both Crunchi and Beautycounter have rigorous standards for ingredient selection, avoiding harmful substances commonly found in mainstream makeup. While they strive for non-toxic formulations, it is important to note that achieving 100% toxin-free makeup is challenging. However, both brands prioritize clean and safer ingredients to minimize potential health risks.

Q2: Are Crunchi and Beautycounter products organic and natural?

A: Crunchi focuses on using safe, certified-organic, and EcoCert ingredients. However, they acknowledge that not all ingredients can be classified as organic or natural, as some synthetic components are necessary for product efficacy and shelf-life. Beautycounter also emphasizes the use of natural and organic ingredients but does not claim that all of their products are 100% organic or natural.

Q3: Do Crunchi and Beautycounter test their products on animals?

A: No, both Crunchi and Beautycounter are committed to being cruelty-free. They do not test their products on animals and are certified by Leaping Bunny, which ensures that no animal testing occurs at any stage of product development.

Q4: What is the difference between Crunchi and Beautycounter foundations?

A: Crunchi offers a thicker, medium to full coverage foundation, while Beautycounter provides a lightweight, buildable foundation. The Crunchi foundation is vegan and free from genetically modified ingredients. Beautycounter’s foundation contains hyaluronic acid for added hydration and a plumping effect.

Q5: Can I purchase Crunchi and Beautycounter products in physical stores?

A: Both brands primarily operate through direct sales models, utilizing advocates to promote and sell their products. While you may not find Crunchi or Beautycounter products in traditional retail stores, you can purchase them directly from their respective websites or through their advocates.

Q6: Are Crunchi and Beautycounter packaging environmentally friendly?

A: Yes, both Crunchi and Beautycounter prioritize sustainable packaging. Crunchi primarily uses glass or paperboard packaging, and when plastic is necessary, they opt for phthalate and BPA-free materials. Beautycounter is actively working towards making all of their packaging recycled, recyclable, refillable, reused, or compostable.

Q7: Do Crunchi and Beautycounter offer a money-back guarantee?

A: Yes, both brands have return policies in place. Crunchi offers a 30-day money-back guarantee, allowing customers to return products if they are unsatisfied. Beautycounter also has a 60-day return policy for a refund or exchange.

Q8: Can I join the advocate programs of Crunchi and Beautycounter?

A: Yes, both brands offer advocate programs for individuals interested in promoting their products. By becoming an advocate, you can receive discounts on products and potentially earn commissions based on sales. It is advisable to visit their respective websites for more information on joining their advocate programs.

Final Thoughts:

Choosing between Crunchi and Beautycounter ultimately depends on personal preferences regarding ingredients. Both brands prioritize clean beauty and are actively working towards a more sustainable and toxin-free future. It is worth considering joining their advocate programs to enjoy discounts on their products. Ultimately, there is no definitive “cleaner” brand, as both are committed to reducing toxic ingredients and promoting environmentally friendly practices.